M-A-M™: Networking Presentation

In Marketing by J Michel MetzLeave a Comment

Here is a copy of the presentation I gave at Right Management in Newport Beach, CA, on May 11, 2010. The focus on this conversation was how to use the M-A-M™ approach in focusing your message to a networking event audience. . M-A-M™ and Yes, M-A-M™ Copyright 1999-2010 J Michel Metz, Ph.D. All Rights Reserved.

M-A-M™: Identifying the Message, Step 1

In Marketing by J Michel Metz2 Comments

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving). After …

M-A-M™: The Social Media Hammer

In Marketing by J Michel Metz4 Comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail.