This is a recovery of a peer-reviewed article published in 1996 in the New Jersey Journal of Communication (now the Atlantic Journal of Communication). Full Citation: Metz, J. M. (1996). Balancing act: The struggle between orality and linearity in computer mediated communication. The New Jersey Journal of Communication, 4, 61-70.000
M-A-M™: Identifying the Message, Step 1
Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving). After …