I have an unusual name. I like my name, but I admit that it’s unusual. I often get people that I don’t know me try to fudge by using my middle name – and often get it wrong. While my middle name is Michel, I can understand why people (non-francophones, obviously) will call it “Michael.” But I don’t go by my middle …
Yet Another Social Media Misunderstanding
Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing. First, “social media” …
M-A-M™: Misunderstanding Social Media
So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer …
M-A-M™: Understanding Social Media
Way back in 1993 I started my doctoral dissertation on what was then known as “Computer Mediated Communication.” Nowadays it’s better known as “Social Media,” and even though I may have been 15 years too early with Web 2.0, before Facebook, Twitter, LinkedIn, or MySpace, human nature hasn’t changed at all.