Scott Lowe, a highly respected technical blogger, wrote a really good, short piece on “Blogging for the Right Reasons.” His sentiments echoed my own when people asked me about providing advice for job seekers when it came to blogging. Like Scott, I believe that if you are blogging solely to get hired, you are blogging for all the wrong reasons. …
M-A-M™: Understanding Presentation Media
Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions …
Announcement: Google Buzz Market Report
I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.”
M-A-M™: The Social Media Hammer
There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail.
Companies should not rely on Facebook as a long-term strategy
Do not create a social media strategy around Facebook!
M-A-M™: Misunderstanding Social Media
So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer …