This is a recovery of a peer-reviewed article published in 1996 in the New Jersey Journal of Communication (now the Atlantic Journal of Communication). Full Citation: Metz, J. M. (1996). Balancing act: The struggle between orality and linearity in computer mediated communication. The New Jersey Journal of Communication, 4, 61-70.000
Yet Another Social Media Misunderstanding
Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing. First, “social media” …
M-A-M™: Understanding Presentation Media
Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions …
Companies should not rely on Facebook as a long-term strategy
Do not create a social media strategy around Facebook!