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Storage Short Take #35

First, a bit of news. This is the first blog being published under the new site redesign. It may take me a while to get used to some of the fancy tools that it has, so bear with me as I try to get myself sorted. I’m a little behind, but a couple of weeks ago was Storage Field Day, …

No More (Apple) Kool-Aid For Me, Thanks

I watched the WWDC feeds and paid close attention to the claims that were made by Jobs/Apple and felt that, despite the technological magic that Apple produces, it couldn’t outshine the deep-seated emotional anger that my intelligence was being insulted, blatantly and deliberately. The “reality distortion field” didn’t work for me, not this time.

M-A-M™: Message, Step 2 (Branding)

The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t, …