Tag Archives : Computer Mediated Communication

Balancing Act: The Struggle Between Orality and Linearity in Computer-Mediated Communication


This is a recovery of a peer-reviewed article published in 1996 in the New Jersey Journal of Communication (now the Atlantic Journal of Communication). Full Citation: Metz, J. M. (1996). Balancing act: The struggle between orality and linearity in computer mediated communication. The New Jersey Journal of Communication, 4, 61-70.000

M-A-M™: Misunderstanding Social Media


So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer…

M-A-M™: Understanding Social Media


Way back in 1993 I started my doctoral dissertation on what was then known as “Computer Mediated Communication.” Nowadays it’s better known as “Social Media,” and even though I may have been 15 years too early with Web 2.0, before Facebook, Twitter, LinkedIn, or MySpace, human nature hasn’t changed at all.