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Tag Archives : M-A-M

M-A-M™: The Art (and Work) of Blogging


Scott Lowe, a highly respected technical blogger, wrote a really good, short piece on “Blogging for the Right Reasons.” His sentiments echoed my own when people asked me about providing advice for job seekers when it came to blogging. Like Scott, I believe that if you are blogging solely to get hired, you are blogging for all the wrong reasons.…

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M-A-M™: Understanding Presentation Media


Recently I went to a technical conference and, as was to be expected, found myself subjected to the classic “Death By Powerpoint.” I found myself getting frustrated and insulted by the lack of respect the presenters – and by extension, their presentations – showed their audience. There are a lot of places on the Intarwebs that can give you directions…

M-A-M™: Message, Step 2 (Branding)


The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t,…

M-A-M™: Identifying the Message, Step 1


Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving). After…

Announcement: Google Buzz Market Report


I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.”

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