Tag Archives : Marketing

Networking Faux Pas: “How Can I Help You?”


I’ve been asked to give a speech at a local outplacement service company on the ins and outs of social networking. So, I had this brilliant post all ready to go, just waiting for an accompanying short video to be rendered, and here Kasia Gola has gone and beaten me to the punch! Oh well, I’ve been trying to get…

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M-A-M™: Message, Step 2 (Branding)


The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t,…

M-A-M™: Identifying the Message, Step 1


Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving). After…

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