Technology, Marketing, Philosophy, Academia… this is where any and all of the above can be found on any given day. “Everything is related to everything else,” and on this site in particular that mantra is the status quo.

Who am I?

Aside from being the man with the funny-spelled name (hint, yes, it really is spelled with one letter), I’m a former university professor-turned-entrepreneur who has been working in high tech (servers and storage) for over fifteen years. Since 2008 I have been focused primarily on bleeding-edge data centers, being an SME for FCoE during its embryonic and nascent phases, but focusing on storage in general as the main thrust of my career. You can read my FCoE- and Storage-related missives on Cisco’s Blog as well.

My job has been to turn Geek into English for more than 15 years, primarily in the UK and in the US where it’s been my responsibility to create technical marketing plans for global and/or multinational and multicultural markets. I am currently living in SillyCon Valley, California.

Obligatory Disclaimer: While I am employed by Cisco, the thoughts and ideas on this website are entirely my own, and are not representative of, nor endorsed by, Cisco, their partners or their affiliates.


Much of what can be found here is directly related to professional endeavors. Commentary and articles about technology, industry, and future trends may provide some general analysis and perspective as to the world around us, especially global implications.


Anything and everything that impacts our daily lives are thrown into the mix. The “hows” and “whys” of the deeper significance of human events do not exist in a vacuum, and the consequences and repercussions of societal and individual activities are placed into perspective.


There is no greater weapon than man’s mind, and reason and rational thinking are the guiding force behind all the content here. It is much better to be reasoned with than agreed with, and it is with this intention that ideas will be stimulated, thoughts provoked, and concepts elucidated.

Contact information can be found here.