Networking Faux Pas: “How Can I Help You?”

In Marketing by J Michel Metz1 Comment

I’ve been asked to give a speech at a local outplacement service company on the ins and outs of social networking. So, I had this brilliant post all ready to go, just waiting for an accompanying short video to be rendered, and here Kasia Gola has gone and beaten me to the punch! Oh well, I’ve been trying to get …

Announcement: Google Buzz Market Report

In Marketing, Technology by J Michel MetzLeave a Comment

I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.”

M-A-M™: The Social Media Hammer

In Marketing by J Michel Metz4 Comments

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail.