Browsing Category : Marketing

My Crazy-Ass Hertz Pivot Plan: Cars as a Service (CaaS)


Companies like Hertz have been hit hard due to the pandemic. Here’s one crazy idea on how they can pivot their business model

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The Name Game and Spam Connections: The “Jaweed Scenario”


I have an unusual name. I like my name, but I admit that it’s unusual. I often get people that I don’t know me try to fudge by using my middle name – and often get it wrong. While my middle name is Michel, I can understand why people (non-francophones, obviously) will call it “Michael.” But I don’t go by my middle…

Rant on “Gurus” and “Experts”


I gotta vent. I just gotta. I’ve long been annoyed as hell by those people who call themselves “experts” or “gurus” on any particular subject, simply because they have an obsession that they wish to rationalize. Among those I think have carved out their own special corner of hell: Life Coaches Motivational Speakers Personal Shoppers Change Agents Feng Shui Experts…

Alcohol and the Tech Industry


An article on Alcohol and the Tech Industry, written by Kara Sowles, came through my twitter stream today, followed by a few enthusiastic virtual thumbs up. I’ve written before about the Tech industry and inappropriate behavior (often as a result of overindulgence of alcohol), and I don’t have any problems with the suggestions Ms. Sowles makes about how to improve the…

Yet Another Social Media Misunderstanding


Today I saw an article float by in the Twitter river: “Why do only 7% of managers consider social media skills most important for employees?” Go ahead and read the article, because the attitudes are pretty interesting. The author, however, conflates a couple of things and winds up 180 degrees from the direction he should be facing. First, “social media”…

Open Letter to Continental Airlines


I need to write to describe my increasing displeasure with Continental’s merger with United as it relates to declining customer experience. For years I have promoted Continental’s exemplary customer service and stellar commitment to rewarding loyalty, and have deliberately shifted all of my business to Continental. In 3 of the past 4 years I have achieved Silver or Gold Elite, and…

Infosmack Goodness


Just a short post today to promote the Infosmack podcast that I was fortunate enough to be invited to participate. I’ve been a fan of the podcast for a while and when Greg Knierieman asked me to join I was honored and excited. Along with Greg and Marc Farley from 3Par, I was invited along with Doug Hazelman from Veeam.…

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