M-A-M™: Networking Presentation

Here is a copy of the presentation I gave at Right Management in Newport Beach, CA, on May 11, 2010. The focus on this conversation was how to use the M-A-M™ approach in focusing your message to a networking event audience. . M-A-M™ and Yes, M-A-M™ Copyright 1999-2010 J Michel Metz, Ph.D. All Rights Reserved.

Networking Faux Pas: “How Can I Help You?”

I’ve been asked to give a speech at a local outplacement service company on the ins and outs of social networking. So, I had this brilliant post all ready to go, just waiting for an accompanying short video to be rendered, and here Kasia Gola has gone and beaten me to the punch! Oh well, I’ve been trying to get …

M-A-M™: Message, Step 2 (Branding)

The most difficult part of the process of marketing (yourself, your product, your company, your ideas, etc.) is the concept of branding. Because it’s so difficult, most people skip to the “fun stuff”: the routes-to-market (RTM) which includes social media, advertising, and creative outlets. The risk of skipping this step (or abandoning it too early) is that if you don’t, …

M-A-M™: Identifying the Message, Step 1

Okay, so you’ve seen that your Facebook Fan Page doesn’t have many fans, your Twitter followers are anemic, and you’re starting to think that people just. don’t. like. you. Of 400 million Facebook users you can’t seem to grab 40? Maybe it’s time you re-examine your assumptions and learn exactly what message you’re sending (or, more importantly, they’re receiving). After …

Announcement: Google Buzz Market Report

I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.”

M-A-M™: The Social Media Hammer

There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail.

Non-Linear Communication (a.k.a. Being Neil Postman’s Bitch)

Everyone has some brush with fame. In my life I’ve been fortunate (or cursed, depending on how you look at it) to have several moments where I have been exposed to either great, popular, or paradigm-shifting people. When I was a freshly-minted Ph.D in the 1990s, I was a rising star in the field of Media Ecology and found myself …