Tag Archives : Fan Pages

The Key to Marketing – Yes, M-A-M™!


Using J Metz’ Yes M-A-M model of marketing persuasion can help you focus and streamline your approach to calling people to action.

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M-A-M™: Misunderstanding Social Media


So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer…

M-A-M™: Understanding Social Media


Way back in 1993 I started my doctoral dissertation on what was then known as “Computer Mediated Communication.” Nowadays it’s better known as “Social Media,” and even though I may have been 15 years too early with Web 2.0, before Facebook, Twitter, LinkedIn, or MySpace, human nature hasn’t changed at all.

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