Yesterday a blog post came across my Twitter stream from Leo Traynor, an Irish writer who blogged about why he left Twitter (and subsequently came back). The story, entitled “Meeting a Troll…“, is deeply, deeply disturbing and horrific. I read this blog post and felt physically ill for hours at the depth of depravity and darkest human psyche and motivations. …
Announcement: Google Buzz Market Report
I’m proud to announce that Mind Commerce has just published my market analysis of Google Buzz. “This report is one of the must-read reports for people who want to understand and evaluate the importance of Google Buzz within the Social Media/Networking space. These include – but are not limited to – social media planners, marketing decision-makers, and strategic advertising professionals.”
M-A-M™: The Social Media Hammer
There is no question that using Social Media can be a fantastic tool in your arsenal for delivering your message. One of the things that I have seen, however, is that the Law of the Hammer applies with social media: once you get ahold of the social media hammer everything looks like a nail.
Non-Linear Communication (a.k.a. Being Neil Postman’s Bitch)
Everyone has some brush with fame. In my life I’ve been fortunate (or cursed, depending on how you look at it) to have several moments where I have been exposed to either great, popular, or paradigm-shifting people. When I was a freshly-minted Ph.D in the 1990s, I was a rising star in the field of Media Ecology and found myself …
The Key to Marketing – Yes, M-A-M™!
Using J Metz’ Yes M-A-M model of marketing persuasion can help you focus and streamline your approach to calling people to action.
M-A-M™: Misunderstanding Social Media
So, last time I spoke about some of the best ways to think about using social media (SM). I gave some examples about how different companies are trying to use social interaction to gain affiliation with its customers, but we need to take a look at the darker, realistic side of SM. “Field of Dreams” has a lot to answer …
M-A-M™: Understanding Social Media
Way back in 1993 I started my doctoral dissertation on what was then known as “Computer Mediated Communication.” Nowadays it’s better known as “Social Media,” and even though I may have been 15 years too early with Web 2.0, before Facebook, Twitter, LinkedIn, or MySpace, human nature hasn’t changed at all.